When design
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About

When Design is an immersive 3D educational experience mapping 150 years of graphic design history — from Arts & Crafts (1880) to Web Brutalism and beyond.

37 movements and sub-movements are positioned in a navigable constellation, connected by their historical influences, oppositions, and derivations. Each node unfolds into a detailed panel with descriptions, key artists, and archival imagery.

Designed to make design history tangible, visual, and explorable.

When Design

Credits

  • Concept & DevelopmentNot Human
  • Visual references — AI-generated imagery
  • Historical content — Wikipedia, Wikidata (CC BY-SA)
  • Typography — Space Grotesk, Inter (Google Fonts)
  • 3D engine — Three.js
When Design
A history of graphic design
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